Posted by pharmrep on September 2, 2002, at 9:49:55
In reply to Re: Cheap, Generic Celexa, posted by oracle on September 2, 2002, at 4:01:17
> Why would a company introduce a drug that is effectively the same as a drug they have three years left to make money off of?
>
> Simple, more slices of the pie mean more money.
> In general everyone rushes to the latest, so they will have 2 patents in force at the same time for the same chemical (an isomer). While it may seem that it would be better to release Lexapro when Celexa's patent runs out, I don't think it works this way. Having both patents in force means they see the profits sooner. It should take at least 2 years for the general population to indicate yea or nay on this one.
> It is also a BIG leap to say they are doing this because Lexapro is better; this is about profit.
> And, in truth, it should be ! Don't expect business to be run any way else, or they are doomed to fail.
>
>***Actually...it should take about about 6-12 months...not 2+ years for Lexapro to prove itself. And how does a Pharm Co. just go about "saying" (Product-X) is better without having any facts...that would fly real well with the competition and public right....Forest would get killed if it hung its hat on unfounded claims. I agree that this is a business...of course we make money and earn decent livings, but what's wrong with that? Don't you too? Just because this is in medicine doesnt make it impossible to make a good "business" decision and an ethical morally based move at the same time.
poster:pharmrep
thread:109458
URL: http://www.dr-bob.org/babble/20020829/msgs/118523.html